Global software leader PTV Logistics names Janine Olariu as Chief Marketing Officer to lead next-generation growth initiatives

Karlsruhe, December 4, 2024 – PTV Logistics, a global leader in cloud solutions for planning, calculating, and optimizing transport logistics, is thrilled to announce the appointment of Janine Olariu as its new Chief Marketing Officer, effective 1st December 2024. With a career in driving marketing transformations in the SaaS world, Janine is set to lead PTV Logistics’ marketing organization into a new era of growth and strategic impact.

Janine Olariu brings over 15 years of experience in demand generation, business development, and brand strategy, achieving success in both tech start-ups across Europe as well as in global cloud giants navigating mergers and acquisitions. Most recently, she served in multiple Director roles at the multinational HCM leader, UKG, and at the global ERP company, Infor, where she drove pipeline growth and branding initiatives across the EMEA region. Her expertise in leveraging data and sales alignment to enhance marketing impact and effectiveness will play a key role in shaping PTV Logistics’ marketing strategies.

Under Janine Olariu’s leadership, PTV Logistics will enhance its focus on customer-centric marketing and brand awareness, utilizing digital platforms to personalize experiences and expand its presence in key markets. Central to her strategy is leveraging the company’s network – collaborating with sales teams and partners – to amplify customer stories and drive greater demand for PTV Logistics’ world-class solutions through impactful storytelling.

“Marketing and sales are most powerful when they operate as one unified growth team, speaking the same language and combining efforts to maximize impact,” said Janine Olariu, the new Chief Marketing Officer at PTV Logistics. “I’m excited to join PTV Logistics and bring my passion for aligning these forces to drive demand, elevate brand awareness, and deliver measurable ROI. By providing the right insights at the right time to the right person, we can both inform and influence our audiences to choose the right technology to solve their logistics and transport puzzles.”

“Janine joins us at a time of acceleration and innovation in the way we harness the voices of our tremendous customer base, which has grown immensely over 40+ years,” stated Steven de Schrijver, Chief Executive Officer, PTV Logistics. “We’re eager to see Janine and her marketing organization share the technological enhancements in our portfolio and the importance of our cloud innovations with a market that needs these solutions more than ever to remain competitive, sustainable, and profitable.”